Frag is founded on a long family tradition, dating all the way back to 1921. Ever since then, it has been treating leather with care, mastery and experience to create chairs, armchairs, tables and other items of furniture with a timeless elegance.
Frag’s cultural and technical knowledge was built up over time through ongoing research, acquiring expertise in working with other materials in addition to leather, later enhanced by the creativity of international designers. Significant innovation in the use of materials has seen the full range imbued with ever greater quality, purity of form and attention to detail. The different types of leather, each with its own individual characteristics, are matched with the designer’s specific needs for a given project. Tradition and innovation meet in perfect harmony, essential for combining classic materials such as leather with the latest in contemporary design. Frag owes its commercial success to avant-garde forms, modern influences and touches that mould material and memory, reinterpreting their function and transforming them into powerful expressions.