Those first memorable moments in the history of arflex coincide with the company’s creation, in modest premises in Milan’s Corso di Porta Vittoria. It was there that the first manufacturing and sales team was formed, but the arflex company was only presented to the public for the first time in 1951, at the IX Triennale in Milan after two years of experimentations.
This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company’s history, because right this experimental interest, if not separated from commercial purposes, shows the will of creating high technological and esthetical level products, based on deep research and experimentation.
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Icons of Design
The gold medal at the IX Triennale assigned to the Lady armchair was just one of many products awarded over the years at the Triennale in Milan, including: Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia.
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